Step-by-Step Guide: Sell Online Courses Using YouTube & Instagram

How to Create and Sell Online Courses Using YouTube and Instagram

Step-by-Step Process

1. Choose Your Course Topic and Outline
   Select high-demand topics from your expertise, like Class 12 Hindi grammar or MP Board annual exams, based on YouTube analytics and student needs [memory:1][web:14]. Create a detailed outline with modules, videos, quizzes, and resources—aim for 5-10 hours of content [web:8].
2. Record High-Quality Course Videos
   Use your phone or basic setup to film engaging lessons; edit with free tools like CapCut. Upload drafts to unlisted YouTube videos for testing, ensuring chapters and timestamps for easy navigation [web:20][web:16].
3. Select a Platform to Host and Sell
   For India-based creators, choose Graphy (your preferred), Instamojo, GoHighLevel, or Teachable for easy INR payments, course dripping, and app integration. Set pricing at ₹199-₹999; upload videos, add quizzes, and enable certificates [memory:6][web:12][web:15].
4. Optimize Your YouTube Channel for Leads
   Create free teaser videos (e.g., "Class 12 English One-Shot Revision") with strong CTAs like "Full course link in description." Add end screens, cards, and pinned comments directing to your course sales page. Use SEO keywords like "MP Board 2026 exam notes" [web:13][web:7].
5. Set Up Instagram Business Account
   Switch to a Creator/Business account, link to Facebook, and create a product catalog via Commerce Manager for courses. Add link-in-bio tool like Linktree pointing to your sales page [web:11][web:17].
6. Create Instagram Promotion Content
   Post Reels/Stories with course previews, student testimonials, and tips (e.g., "Top 5 Hindi Grammar Mistakes"). Use hashtags like #MPBoardExam #OnlineClasses, run Stories ads, and host Live Q&A sessions [web:11][web:9].
7. Drive Traffic and Sales
   Cross-promote: Share YouTube links on IG, buy shoutouts from education influencers, and offer launch discounts. Track with UTM links; aim for email list via free mini-courses [web:13][web:17][memory:3].
8. Launch, Analyze, and Scale
   Announce launch with countdown Stories; monitor sales via platform dashboard and YouTube Analytics RPM. Gather feedback, update content, and create bundles for repeat buyers [web:8][web:14].

Quick Tips for Mains Education

• Integrate with your app for US/India sales
• Target 37K subs with personalized CTAs
• Platforms like GoHighLevel offer funnels + CRM .